You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? The tracking code has been altered and is reporting incorrectly There is a new referral source that is directing a lot of new traffic to the site […]
Google Analytics Certification Exam Answers
Google Analytics Certification Exam Answers New
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains. True: With analytics.js you can track across your domain and subdomains with no additional configuration. False: You must always set up cross domain tracking in order to track subdomains.
What is a benefit of using Google Analytics for Remarketing? You can target customers who have previously been to your site with customized creatives. You can create remarketing lists without making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who’ve been to […]
Which report would give you insight into how many Display conversions were assisted by Search paid traffic? Ecommerce reports Multi channel funnels reports Interests report Goals reports Campaigns reports
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this […]
What reports would you use to determine if you should consider expanding your advertising to new markets? Location and Language reports Frequency and recency reports Intelligence events Source/Medium report
The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include: pageviews events transactions A and B only A,B, and C
Which of the following metrics is available when Site Search tracking is enabled? Sessions with Search: The number of sessions that used your site’s search function at least once. Search Exits: The number of searches made immediately before leaving the site. Time after Search: The amount of time users spend on your site after performing […]
When should you use manual tagging? You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook. You should use manual tagging for any non-AdWords custom campaign. You should use manual tagging to track only AdWords campaigns.
When you create a new Channel Grouping in a view, you can: immediately select it in the Acquisition Overview and Channel reports apply it retroactively and see historical data classified by our new channel definitions change how reports display your data, without changing the data itself A and C only A,B, and C
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data? Location Campaign medium Device category Interest category
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must: use Google Tag Manager for your Analytics tracking be able to generate your own unique IDs create a new Analytics account for User ID reporting […]